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Adobe’s fear, of course, is that #4 is what will happen. And with good reason, since I think it’s fair to say that we’re seeing this happen already. Flash evangelist Lee Brimelow made his little poster showing what a bunch of Flash-using web sites look like without Flash without actually looking to see how they render on MobileSafari. Ends up a bunch of them, including the porno site, already have iPhone-optimized versions with no blue boxes, and video that plays just fine as straight-up H.264. iPhone visitors to these sites have no idea they’re missing anything because, well, they’re not missing anything. For a few other of the sites Brimelow cited, like Disney and Spongebob Squarepants, there are dedicated native iPhone apps.Kendall Helmstetter Gelner put together this version of Brimelow’s chart using actual screenshots from MobileSafari, the App Store, and native iPhone apps. The only two blue boxes left: FarmVille and Hulu.
Have to stop thinking of it as a computer and more as an appliance. We'll see - everyone thought Apple was stupid for entering the MP3 market when there were already MP3s and for entering the phone market where they would get crushed.